Ares is designed and built exclusively by Effect Audio. It is made up of cryo treated UPOCC Pure Copper. The base core used in UPOCC is 7N purity and produces perfect sound with little to NO distortion. It is Pure Copper wire so it has the warm sound deep and punchy bass. Moreover the soundstage of Ares is wide and deep it is very airy compare to other Copper material cable on the market.